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Aditya Khadke
The BrandScanner
The BrandScanner
An online platform designed to help you explore and connect with brands and designers.
An online platform designed to help you explore and connect with brands and designers.
UX Case Study
UX Case Study
Responsive Design
Responsive Design
My Role
Research
Research
Wireframes
Wireframes
User Flow
User Flow
Information Architecture
Information Architecture
UI Design
UI Design
User Testing
User Testing
Lead Designer
Worked as Lead Designer at TBS, collaborated with developers, designers, delivered solutions.
User Research
Conducted user research with stakeholders and management to understand both perspectives.
Design Decisions
Conducted user research, analyzed findings, and generated insights to guide design decisions and enhance UX.
Online Dashboard
Designed a dashboard to streamline brand onboarding, increasing efficiency by 200%.
Design System
Developed a complete design system for The BrandScanner from the ground up efficiently.
Responsive Design
Designed responsive layouts to enhance user experience of the product across all device sizes.
User Testing
Conducted user testing using methods like heuristic evaluations and heat-maps for optimizing designs.
My Role
Research
Wireframes
User Flow
Information Architecture
UI Design
User Testing
Lead Designer
Worked as Lead Designer at TBS, collaborated with developers, designers, delivered solutions.
User Research
Conducted user research with stakeholders and management to understand both perspectives.
Design Decisions
Conducted user research, analyzed findings, and generated insights to guide design decisions and enhance UX.
Online Dashboard
Designed a dashboard to streamline brand onboarding, increasing efficiency by 200%.
Design System
Developed a complete design system for The BrandScanner from the ground up efficiently.
Responsive Design
Designed responsive layouts to enhance user experience of the product across all device sizes.
User Testing
Conducted user testing using methods like heuristic evaluations and heat-maps for optimizing designs.
Overview
The BrandScanner (TBS) is a dynamic brand discovery platform designed to connect consumers with a wide range of brands across different categories. It also serves as a hub for fashion designers to showcase their portfolios, allowing them to receive orders directly from the platform. TBS offers an onboarding process for both brands and designers, enabling them to easily display their products or portfolios to potential customers. Additionally, the platform features sections like services, blogs, and an about page, enriching the user experience with valuable content and resources.
Impact
Revamped Home Screen
Introduced a dropdown feature allowing users to search for designers, leading to a 60% increase in designer profile views.
Improved Website Structure
Redesigned the website to enhance communication of key messages and ensure scalability for future product integrations.
Established Design System
Developed a centralized design system to ensure consistency across all platforms, streamlining future design efforts.
Automated Onboarding Process
Created an online dashboard for brand and designer onboarding, replacing the manual process and increasing platform registrations by 200%.
My Process
Research Outcomes
A study with 112 Shopper
48% Men
52% Women
10% Users
Shopped Only Online
65% Users
Shopped atleast once a month.
45% Users
Have an average ticket size between ₹600 - ₹900.
70% Users
Also claimed to shop offline every 2-3 months.
32% Users
Shopped Only Offline
55% Users
shopped every 8 weeks or more.
35% Users
have an average ticket size between ₹600 - ₹900
75% Users
also claimed to shop online once every 2-3 months
58% Users
Shopped Online and Offline
35% Users
have an average ticket size between ₹1200 - ₹1500.
45% Users
shop online once every 8 weeks or more.
38% Users
shop offline every 13 weeks or more.
User Personas
I want to have access to the best brands while ensuring that I stay within my budget.
Raksha Nagireddy
24 Y/O | Mumbai
I want easy access to the top brands in a specific category without the hassle of constantly searching for them online.
Pratham Lodha
20 Y/O | Bangalore
I want to find the best Indian fashion brands for my kids and husband while staying within a budget.
Nishtha Sardesai
37 Y/O | Pune
I want a platform where I can find the best sneaker brands in one place to compare their quality and manufacturing.
Atul Tiwle
32 Y/O | Pune
We defined multiple problem statements around
How Could We?
We defined multiple problem statements around
How Could We?
Design Rationale
Simplifying Brand Discover
Bridging Shopping Gap
Designer Showcase
Onboarding Experience
Research showed that 65% of users shopped at least once a month, but many struggled to discover new brands efficiently. To address this:
Intuitive Categorization:
I created clear, meaningful brand categories that aligned with how our users naturally thought about shopping. This reduced the overwhelming nature of brand discovery and helped users find relevant options quickly.
Applied Hick's Law:
By reducing the number of choices presented at once, I decreased cognitive load and decision fatigue. This approach decreased the time users spent searching for relevant brands by 40%.
Design Rationale
Simplifying Brand Discover
Bridging Shopping Gap
Designer Showcase
Onboarding Experience
Research showed that 65% of users shopped at least once a month, but many struggled to discover new brands efficiently. To address this:
Intuitive Categorization:
I created clear, meaningful brand categories that aligned with how our users naturally thought about shopping. This reduced the overwhelming nature of brand discovery and helped users find relevant options quickly.
Applied Hick's Law:
By reducing the number of choices presented at once, I decreased cognitive load and decision fatigue. This approach decreased the time users spent searching for relevant brands by 40%.
Wireframes
Designs
Designs
Mobile Designs
Mobile Designs
Web Designs
Web Designs
Iterations
Iterations
Designs were continuously iterated based on feedback from both users and senior staff, resulting in significant improvements to the overall user experience. These enhancements led to increased business through higher click-through rates on key pages, improved Google Ads performance, and more traffic being redirected to brand websites.
Iterations
Iterations
Conclusion
Thank you for taking the time to read through this case study. While this case study provides only a glimpse of my work at The BrandScanner, I hope it demonstrates my design process and approach to problem-solving.
Working at The BrandScanner has taught me not just how to design, but how to build great products. Seeing the positive impact my designs have on users is always a fulfilling experience.
Although I did not cover the entirely about my work at The BrandScanner in this case study, I would be happy to discuss it further in a call. Please feel free to reach out if you have any questions or if you would like to discuss a potential project.
